HELLO, HANNAH!

Welcome to your
Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

  • High-performing executives and business leaders seeking to enhance their decision-making ability, manage stress, and achieve better work-life balance.

  • Professional athletes striving to optimize their mental game, increase resilience, and maintain peak performance even under pressure.

  • Corporations and sports organizations desiring to improve the mental performance, focus, goal achievement potential, and overall well-being of their employees or athletes.

MESSAGING EMPHASIS

Results-Driven

Transformative
+ Empowering

Game-Changing

TAGLINE

MASTER YOUR MENTAL GAME—WIN FROM WITHIN.

Moodboard

FONTS

Header 1

HEADER 2

Header 3

Body copy

Formula Condensed Black, All Caps


Franklin Gothic URW, All Caps


Franklin Gothic URW


Franklin Gothic URW

COLORS

CLOUD
#F2F2F2

SAND
#D3CEC9

GOLD
#A8742F

ONYX
#191919

BRAND CONCEPT

PRIMARY WORDMARK LOGO

SUBMARK

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.